Work

Case studies built around the problem, not the screenshot.

Some work cannot be shown publicly in full detail. The clients asked nicely. These examples focus on the thinking: problem, limitation, solution, and impact.

Hosting · Traffic audit

Bot traffic inflating visit counts by 60%

Problem: A product-focused business was being billed for visits that included crawlers, bots, and non-human traffic.
Solution: Analyzed raw server logs, categorized bot versus human traffic, and built an evidence report mapped to billing periods.
Result: Traffic corrected by about 60%, billing adjusted, and a permanent fix put in place.

Shopify · SEO

Hundreds of product pages with wrong title tags

Problem: Product pages were using generic fallback titles instead of product names, hurting catalog-wide search visibility.
Solution: Built a Python script using the Shopify Admin API to fetch products, construct correct title tags, update them, and verify the results.
Result: The full catalog was updated in under an hour, with organic impressions improving after reindexing. The script took 20 minutes. The approval process took three weeks.

HubSpot CMS

International site needed hreflang

Problem: A multi-region SaaS website needed correct locale targeting, but the CMS theme had no standard hreflang management field.
Solution: Implemented hreflang with custom template-module logic built into the theme layer and deployed through the CMS CLI.
Result: Correct locale signals across regions with no ongoing app cost or manual per-page entry.

Shopify · Schema

Structured data and canonical conflicts

Problem: A Shopify storefront lacked Product schema markup and had canonical inconsistencies suppressing rich result eligibility.
Solution: Implemented JSON-LD Product schema in Liquid and resolved canonical logic across collection and product intersections.
Result: Rich results eligibility restored, canonical conflicts eliminated, and the fix delivered through a clean PR workflow.

Shopify · Accessibility

ARIA failures across a storefront

Problem: A Shopify storefront had WAVE accessibility failures scattered across theme templates.
Solution: Mapped failures with a full WAVE audit, then patched ARIA labels, roles, and landmark attributes across key templates.
Result: Critical WAVE errors resolved and a custom collection filter delivered as a bonus improvement.

WordPress · Caching

Plugin and server cache conflict

Problem: A local service business had inconsistent cached pages because plugin-level caching and server-side caching were fighting each other. Both were trying to help. Neither was.
Solution: Mapped the caching stack, configured exclusion rules, fixed an iOS background bug, and added local business schema.
Result: Stable caching behavior, fixed mobile visuals, and cleaner local SEO signals.

WordPress · Migration

Staging canonicals on production

Problem: After migration, a production WordPress site still had canonical tags pointing to the staging domain.
Solution: Used database search-and-replace tooling to update canonical references and verified the fix across representative pages.
Result: Zero staging canonicals post-launch and no SEO regression from the migration.

WordPress · ACF

Static HTML to managed WordPress

Problem: A service business had a static HTML site, making every content update a developer dependency.
Solution: Rebuilt the site in WordPress with custom blocks, custom post types, a repeatable dev environment, and a stable permalink structure.
Result: A full CMS with client-editable content and a cleaner development workflow.

JavaScript

Warranty modal injected after page load (by a script with commitment issues)

Problem: An ecommerce site needed a warranty modal to trigger, but a third-party script injected the HTML after initial page load.
Solution: Used MutationObserver to watch for the injected modal and attach event listeners when the target appeared.
Result: The modal now fires correctly regardless of script timing or DOM injection order.

WordPress · Design

Premium personal site with color switcher

Problem: A professional personal brand needed a custom multi-page site with a live four-palette color switcher.
Solution: Built the site with CSS custom properties, vanilla JavaScript, and localStorage persistence across pages.
Result: A premium custom site with a reusable color-system pattern and no JavaScript framework.

WordPress plugin footprint